1. Contact Information
  2. Prerequisites
  3. Course Description and Credit Hours
  4. Required Texts
  5. Other Course Materials
  6. Course Objectives
  7. Assessments
  8. Grading Policy
  9. Grade Ranges
  10. Policy on Missed Assessments
  11. Notification of Changes
  12. Custom Sections
  13. Technical Support
  14. System Requirements
  15. Minimum Student Technical Skills
  16. TurnItIn
  17. The Capstone Creed
  18. Statement on Academic Misconduct
  19. Statement On Disability Accommodations
  20. Severe Weather Protocol
  21. Pregnant Student Accommodations
  22. Religious Observances
  23. UAct Statement

Building Employee Engagement

CSM 511-920Summer 2020 | 3 Credit Hours


Juanita McMath

Contact Information

UA Campus Directory:


UA Course Catalog Prerequisites:

No prereqs found

Course Description

Course Description and Credit Hours

This course provides a comprehensive overview of the theory and methods necessary for promoting employee engagement. The role of employee engagement in improving service, product quality, and consumer satisfaction are explored. Methods used to promote a culture of quality and customer care through continuous improvement methods, Six Sigma implementation, and socio-technical systems redesign are addressed.

Required Texts

Required Texts from UA Supply Store:

Textbooks listed with the Supply Store each semester will show here on section-level syllabi. You may write example texts below if desired.

Students will be instructed to use peer-reviewed online sources that publish articles in the area of employee involvement such as The Journal of Quality and Participation, Quality Progress, and the Harvard Business Review.

Course Objectives / Learning Outcomes

The purpose of this course is to:

1. acquaint students with the evolution of employee engagement theory and practice

2. improve students’ understanding of how employee involvement and engagement shapes and promotes a culture of quality in the workplace.

3. prepare students for professional roles as quality leaders, to broaden their understanding of participative leadership methods and consensus-based decision making, best practices of cross-functional teams, and the development of labor and management collaborative efforts toward employee engagement.

4. familiarize students with action research methods and how to design appropriate support systems (e.g., performance appraisals, recognition systems, performance indicators) to further promote engagement and a culture of quality customer care

5. prepare students for application of virtual teams, use of self-managed teams, and Six Sigma.

At the conclusion of this course students will be able to:

1. identify, compare, and contrast central theories and areas of practice in employee engagement;

2. demonstrate their ability to organize and facilitate an action research project;

3. analyze and critique support systems, such as performance appraisals, recognition systems, and performance indicator systems, to improve these systems to promote employee engagement;

4. compare and critique organizational structures, such as cooperatives, employee-owned companies, and other forms of workplace democracy;

5. analyze the relationship between employee engagement and consumer quality.

Assessments, Exams and Assignment

Outline of Topics

  1. Introduction to Employee Engagement – History and Practice.

  2. Participative Leadership – Theory and Practice.

  3. Participative Decision-Making within Organizations.

  4. Designing and Sustaining Teams – Cross-Functional and Self-Managed

  5. Six Sigma and Other Methods for Employee Engagement

  6. Redesign of Support Systems to Encourage Engagement.

  7. Labor and Management Issues in Employee Engagement.

  8. 21st Century Quality and Engagement Issues and Opportunities

Exams and Assignments

Assignments:  Participants will study each of the eight (8) learning modules and write a five to seven page essay responding to specific questions embedded in each learning module.  These essays require participants to conduct an additional review of the scholarly literature in each topic to demonstrate and support their responses to the module questions.

Participants will identify one of the topics covered in the learning modules and select a major book (requires the instructor’s approval) to critique.  In this manner each participant has an opportunity to examine more deeply into a facet of the course that he or she finds most interesting.

Each participant will complete a major paper that provides an opportunity to demonstrate an overall understanding of employee engagement theory and practice.  This paper will require the participant to explain the relationship between employee engagement theories and practices with the overall field of consumer quality management.  Participants are required to employ scholarly reference materials and will need to cover concepts from all eight module topics.

There is no mid-term or final examination in this class.

Grading Policy

Each of the eight essays counts for 10% of the final course grade.  The book review counts for an additional 10% of the grade and the summary accounts for the final 10% of the grade.  Each assignment has instructions and a grading rubric. Students should review both prior to formal submission of each assignment in Blackboard Learn.  

Stopped Attending - F, and Never Attended - F Grade Reporting - Please be reminded that it is the student's responsibility to drop a class that you never attend or stop attending. If you fail to drop a class that you never attend or stop attending, you will be assigned a grade of “F” (or “NC” if applicable) for that class, the grade will be part of your permanent academic record, and it will impact your GPA. The Office of the University Registrar does not adjust student registration based on the assignment of failing grades with a reason of Never Attended or Stopped Attending. The student will bear the responsibility of dropping a course within the published guidelines. No tuition adjustments will be made for students who receive a failing grade for reasons of Never Attended or Stopped Attending. Following the last day to drop a course with a “W” for the term, any midterm grades of “F” of “NC” that have been submitted with a reason of Never Attended or Stopped Attending will be reflected on the transcript as the student’s final grade for the class. Likewise, grades of “F” or “NC” submitted during final grading with a reason of Never Attended or Stopped Attending will be reflected on the transcript as the student’s final grade for the class. Whether submitted during midterm grading or final grading, the reason for the “F” or “NC” grade will not appear on the transcript. For a more detailed explanation of the new procedure, please visit the Non-Attendance Grading Information Page of the University Registrar. Please note that grades of "NC" can only be assigned in freshman composition and introductory math courses. For any additional questions, please contact The Office of the University Registrar at 205-348-2020 or by email at registrar@ua.edu

Grade Ranges

90-100 = A

80-89 = B

70-79 = C

60-69 = D

59 and below = F

Policy on Missed Assessments

Do not wait until the last minute to submit your assessments. Work submitted after the due dates listed in Blackboard may result in a grade of zero. Failure to submit an essay will reduce the participant’s final letter grade by one letter per missing essay. Medical or healthcare provider excuses will be submitted on official office letterhead, providing the dates not able to attend class (no diagnosis, just dates), and faxed or emailed as a secured PDF document. Prior arrangements may be made with the professor for events such as deployment, wedding, or confernece for example. Prior arrangements should be made within the first week of class or prior to missing an assignment. Extension Policy. For those rare events that are not planned or medical excuses, students can request an three day extension of an assignment. Email the professor before midnight of the due date noting the assignment name and Extension Request in the subject line, and a 3-day extension is granted. Note there are no extensions on extensions. An extension may result in an assignment being due on a Saturday or Sunday. Students may be required to produce documentation. Please contact the professor if there are questions about missed due dates and policies.

Notification of Changes

The instructor will make every effort to follow the guidelines of this syllabus as listed; however, the instructor reserves the right to amend this document as the need arises. In such instances, the instructor will notify students in class and/or via email and will endeavor to provide reasonable time for students to adjust to any changes.

Technical Support

To obtain assistance with technical issues (removing pop-up blockers, opening pages or quizzes, etc.) or if you are unable to see the course content or have other questions regarding the course itself, please visit the College of Continuing Studies Online Course Technical Support Site to submit a request, or call 205-348-9157 (Toll Free: 1-866-205-1011) during their regular business hours.

System Requirements

This online course requires a modern Mac or PC computer and high-speed internet connection. Your computer must also have a compatible browser, PDF viewer, speakers or headphones, microphone, and productivity software such as Office.

Minimum Student Technical Skills

Taking an online course requires a general computer literacy. Students are expected to be able to use Crimson email, Blackboard, web browsers, and general word processing programs prior to enrolling in an online course. Student needing assistance using Blackboard are encouraged to visit the UA Blackboard support site.


The University of Alabama is committed to helping students uphold the ethical standards of academic integrity in all areas of study. Students agree that their enrollment in this course allows the instructor the right to use electronic devices to help prevent plagiarism. All course materials are subject to submission to TurnItIn.com for the purpose of detecting textual similarities. Assignments submitted to TurnItIn.com will be included as source documents in TurnItIn.com’s restricted access database solely for the purpose of detecting plagiarism in such documents. TurnItIn.com will be used as a source document to help students avoid plagiarism in written documents.

The Capstone Creed

The Capstone Creed was created by the Student Leaders Council. In the spring of 2000, a discussion of campus culture among student leaders led to an effort to identify the core values that sustain us as members of the University community. The Student Leaders Council recognized that the Capstone experience is not limited to our formal affiliation with the University during enrollment and that the University community does not end at the geographic boundaries of campus. As members of the Capstone community, there is a common thread that unites us all, and the Student Leaders Council has endeavored to make those core values manifest through the implementation of a campus-wide creed with which all Capstone stakeholders can identify.

The Capstone Creed reads: As a member of The University of Alabama community, I will pursue knowledge; act with fairness, integrity and respect; promote equity and inclusion; foster individual and civic responsibility; and strive for excellence in all I do.

Statement on Academic Misconduct

Students are expected to be familiar with and adhere to the official Academic Misconduct Policy provided in the Online Catalog.

Statement On Disability Accommodations

Contact the Office of Disability Services (ODS) as detailed in the Online Catalog.

Severe Weather Protocol

Please see the latest Severe Weather Guidelines in the Online Catalog.

Pregnant Student Accommodations

Title IX protects against discrimination related to pregnancy or parental status. If you are pregnant and will need accommodations for this class, please review the University’s FAQs on the UAct website.

Religious Observances

Under the Guidelines for Religious Holiday Observances, students should notify the instructor in writing or via email during the first two weeks of the semester of their intention to be absent from class for religious observance. The instructor will work to provide reasonable opportunity to complete academic responsibilities as long as that does not interfere with the academic integrity of the course. See full guidelines at Religious Holiday Observances Guidelines.

UAct Statement

The University of Alabama is committed to an ethical, inclusive community defined by respect and civility.  The UAct website (www.ua.edu/uact)  provides extensive information on how to report or obtain assistance with a variety of issues, including issues related to dating violence, domestic violence, stalking, sexual assault, sexual violence or other Title IX violations, illegal discrimination, harassment, hate or bias incidents, child abuse or neglect, hazing, threat assessment, retaliation, and ethical violations or fraud.